User interface for geofence associated content

ABSTRACT

A location aware user interface on a wireless handset is described. The location aware user interface comprises a location module configured to transmit a location message to a remote server via a network. The remote server is configured to determine whether the wireless handset is within a geofence. The user interface further comprises a display module configured to display at least one content item associated with the geofence. The user interface also comprises an input module configured to receive a user-created content item and transmit the received user-created content item to the remote server. The remote server is configured to associate the content item with the geofence in which the wireless handset is located.

CROSS-REFERENCE

This patent application claims the benefit of provisional patent application 61/454,664 entitled USER INTERFACE FOR GEOFENCE-ASSOCIATED CONTENT filed on Mar. 21, 2011;

this patent application claims the benefit of provisional patent application 61/427,753 entitled INTERACTIVE DISPLAY SYSTEM filed on Dec. 28, 2010;

this patent application claims the benefit of provisional patent application 61/427,755 entitled INTERACTIVE DISPLAY SYSTEM filed on Dec. 28, 2010;

this patent application claims the benefit of provisional patent application 61/472,054 entitled CONTENT RELEVANCE WEIGHTING SYSTEM filed on Apr. 5, 2011;

this patent application claims the benefit of provisional patent application 61/482,834 entitled CONTENT RELEVANCE WEIGHTING SYSTEM filed on May 5, 2011;

this patent application is a continuation-in-part of patent application Ser. No. 13/218,256 entitled SYSTEM AND METHOD FOR HANDSET POSITIONING WITH DYNAMICALLY UPDATED WI-FI FINGERPRINTING filed on Aug. 25, 2011 that claims the benefit of provisional patent application 61/376,936 filed on Aug. 25, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010;

this patent application is a continuation-in-part of patent application Ser. No. 13/153,214 entitled MERCHANT CONTROLLED PLATFORM SYSTEM AND METHOD filed on Jun. 3, 2011 that claims the benefit of provisional patent application 61/351,677 filed on Jun. 4, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010;

this patent application is a continuation-in-part of patent application Ser. No. 13/153,238 entitled MERCHANT CONTROL PLATFORM SYSTEM AND METHOD WITH LOCATION-BASED CONTENT DELIVERY filed on Jun. 3, 2011 that claims the benefit of provisional patent application 61/351,677 filed on Jun. 4, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010;

this patent application is a continuation-in-part of patent application of patent application Ser. No. 13/153,248 entitled LOCATION POSITIONING ENGINE SYSTEM AND METHOD filed on Jun. 3, 2011 that claims the benefit of the benefit of provisional patent application 61/351,677 filed on Jun. 4, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010;

this patent application is a continuation-in-part of patent application Ser. No. 12/821,852 entitled MOBILE AUTONOMOUS DYNAMIC GRAPHICAL USER INTERFACE APPLICATION FRAMEWORK filed on Jun. 23, 2010 now U.S. Pat. No. 8,738,024 that claims the benefit of provisional patent application 61/223,565 filed on Jul. 7, 2009;

this patent application is a continuation-in-part of patent application Ser. No. 12/413,547 entitled MOBILE AUTONOMOUS DYNAMIC GRAPHICAL USER INTERFACE filed on Mar. 28, 2009 now U.S. Pat. No. 8,942,995 that claims the benefit of provisional patent application 61/040,661 filed on Mar. 29, 2008;

this patent application is a continuation-in-part of patent application Ser. No. 11/948,007 titled PLAYER TRACKING USING A WIRELESS DEVICE FOR A CASINO PROPERTY filed on Nov. 30, 2007 that claims the benefit of provisional patent application 60/872,351 titled filed on Nov. 30, 2006; and

the above patent applications hereby incorporated by reference in this patent application.

FIELD

The present invention relates to a user interface for displaying and receiving location-based content. More particularly, the present invention relates to a system and method for determining the position of a wireless handset relative to a geofence, displaying content associated with the geofence and associating received content input with the geofence.

BACKGROUND

User interfaces that display content based on the determined location of a wireless handset are well known. For example, mobile applications available for the services of Yelp and Foursquare determine the location of a wireless handset and have a user interface that presents a list of establishments to the wireless handset user based on the determined location. After selecting an establishment from the list, the user may then view content associated with the establishment, including content provided by the establishment and provided by other users. The user may input content into the user interface. The input content is stored in association with the establishment and may be available to other users who select the establishment.

Existing location-aware user interfaces are limited in that content is typically associated with a particular establishment. Such interfaces lack a means for associating content with multiple locations within an establishment. A user wishing to view or create content associated with a location that is not associated with an establishment is not able to do so without creating an establishment or ersatz establishment to represent the location. Thus, there is a need for a user interface to display and receive content associated with a virtual geographical boundary or “geofence”.

SUMMARY

A location aware user interface on a wireless handset is described. The location aware user interface (hereinafter “user interface”) comprises a location module configured to transmit a location message to a remote server via a network. The remote server is configured to determine whether the wireless handset is within a geofence. The user interface further comprises a display module configured to display at least one content item associated with the geofence. The user interface also comprises an input module configured to receive a user-created content item and transmit the received user-created content item to the remote server. The remote server is configured to associate the content item with the geofence in which the wireless handset is located.

In another embodiment, a location aware content delivery system is described. The location aware content delivery system comprises a wireless handset configured to transmit a location message to a remote server via a network. The remote server comprises a positioning module configured to receive the location message from the wireless handset. The positioning module is further configured to determine if the wireless handset is within a geofence. The remote server also comprises a content module configured to transmit at least one content item associated with the geofence to the wireless handset. A user interface executed by the wireless handset is configured to display the at least one content item. The user interface also receives a user-created content item and transmits the user-created content item to the remote server. The remote server is configured to store the user-created content item in association with the geofence in which the wireless handset is located.

A method for location aware content delivery is also described. The method comprises transmitting a location signal from a wireless handset to a remote server via a network. The method further comprises determining with the remote server if the wireless handset is within a geofence. The remote server filters content items to select content items associated with a geofence in which the wireless handset is located. The remote server transmits to the wireless handset at least one content item associated with the geofence. A user interface executed by the wireless handset displays the at least one content item. The wireless handset receives a user-created content item and transmits the user-created content item to the remote server. The remote server stores the user-created content item in association with the geofence in which the wireless handset is located.

FIGURES

The present invention will be more fully understood by reference to the following drawings which are for illustrative, not limiting, purposes.

FIG. 1 shows an illustrative system diagram of an illustrative location aware content delivery system.

FIG. 2 shows an illustrative “User Content” page of a location aware user interface.

FIG. 3 shows an illustrative user content input page of the user interface.

FIG. 4 shows an illustrative “Info” page of the user interface.

FIG. 5 shows an illustrative “All” page of the user interface.

FIG. 6 shows an illustrative map page of the user interface.

FIG. 7 shows an illustrative user registration page of the user interface.

FIG. 8 shows an illustrative geographic information system interface.

FIG. 9 shows an illustrative geofence creation interface.

FIG. 10 shows an illustrative user profile content association interface.

FIG. 11 shows a flow chart of an illustrative method for delivering location-specific content to a wireless handset.

DETAILED DESCRIPTION

Persons of ordinary skill in the art will realize that the following description is illustrative and not in any way limiting. Other embodiments of the claimed subject matter will readily suggest themselves to such skilled persons having the benefit of this disclosure.

A location aware content delivery system and user interface is described. The user interface displays content associated with a geofence within which the wireless handset is located. The user interface also allows a user to input content. The input content is associated with the geofence in which the wireless handset is located.

Referring to FIG. 1, a system diagram of an illustrative location aware content delivery system is shown. Wireless handset 102 is operated by user 104. The wireless handset may be a mobile handset, mobile phone, wireless phone, portable cell phone, cellular phone, portable phone, a personal digital assistant (PDA), a tablet, a portable media device, or any type of mobile terminal which is regularly carried by a user and has all the elements necessary for operation in a wireless communication system. A location module of the wireless handset periodically transmits a location message from wireless handset 102 to remote server 106 via network 108. The wireless communications include, by way of example and not of limitation, CDMA, WCDMA, GSM or UMTS or any other wireless communication system such as wireless local area network (WLAN), Wi-Fi or WiMAX. Network 108 may be a local area network (“LAN”), wide area network (“WAN”), or any other network to facilitate communication among computers and wireless communication devices.

Remote server 106 comprises positioning module 116, geofence module 112 and content module 114. Geofence module 112 receives and stores the location of geofences or other location indicators. Content module 114 receives and stores content items and data associated with the content items, such as a geofence or other location indicator. Positioning module 116 receives a location message from the wireless handset and determines the location of the wireless handset. When the remote server determines the wireless handset 102 is located within geofence 110, the remote server transmits at least one content item associated with the geofence to the wireless handset via network 108. Although the modules 112-116 are shown located on remote server 106, the modules may be located on separate remote servers. The data stored by the modules may be stored in a database located on remote server 106 or on a plurality of servers separate from, or in addition to, remote server 106. Typically, the remote server filters a database comprising content item data to select content items associated with the geofence. The content items may be further filtered by relevance weight value or other filters. In some embodiments, only those content items having a relevance weight value exceeding a predetermined threshold value are sent to the wireless handset.

The location message comprises information about the location of the wireless handset. In some embodiments, the location message comprises a signal strength, e.g. a received signal strength indicator (RSSI), and identification, e.g., a Media Access Control address (MAC address), of a signal received by the wireless handset from one or more wireless transmitters. The wireless transmitter is a radio frequency transmitter, such as a wireless access point or femtocell. The location of the wireless handset may be determined by assessing the signal strength of one or more wireless transmitter signals received by the handset in comparison to known locations of the wireless transmitters. Exemplary methods for determining the location of a wireless handset based on known locations of wireless transmitters are described in applications 61/352,242 filed Jun. 7, 2010 and 61/376,936 filed Aug. 25, 2010, incorporated herein by reference. In other embodiments, the location message comprises location information such as Global Positioning System (GPS) or other positioning system coordinates. In a further alternative embodiment, the user indicates the location of the wireless handset, for example, by using the wireless handset to capture an image of the environment. The image is compared to a database of images to determine the location of the handset. The user may alternatively select a location indicator from a menu displayed on the wireless handset. It will be recognized that other methods may be used to communicate information regarding the location of the wireless handset to the remote server.

The remote server interprets the location message to determine whether the wireless handset is located within geofence 110. A geofence is a virtual geographic boundary line delineating a geographic area. The area within the geofence may be referred to as a content bubble. An illustrative interface for creating a geofence is described in FIGS. 8-9. When the wireless handset 102 is within geofence 110, the remote server 106 transmits at least one content item associated with the geofence 110 to the wireless handset 102 via the network 108. A display module of the wireless handset displays the at least one content item.

An illustrative interface for associating content with a geofence is described in FIG. 9. The remote server may receive location messages from the wireless handset at predefined intervals, such as one second intervals to one minute intervals, e.g. five second intervals. The remote server may transmit new content item data each time the location message is received. In this manner, the content item data displayed on the wireless handset is updated as the location of the user changes, such that some or all of the content item data displayed to the user is relevant to the user's location. In some embodiments, content item data is not updated until the content item has been displayed on the handset for a predetermined period of time.

In an alternative embodiment, the remote server may interpret the location message to determine whether the wireless handset is located within a predefined distance of an access point. The distance between the access point and the wireless handset may be determined on the basis of a threshold signal strength. When the signal strength exceeds a predefined threshold, the remote server transmits at least one content item associated with the location indicated by the signal identifier of the access point.

In a further embodiment, the remote server may interpret the location message to determine whether the wireless handset is located within a predefined distance of a geographical point, e.g., a GPS coordinate set. The remote server may transmit at least one content item associated with the geographical point to the wireless handset when the wireless handset is within the predefined distance, such as three feet to 100 feet, e.g., 10 feet, of the geographical point. When the determined location of the handset is within the predefined distance of the geographical point, the remote server transmits at least one content item associated with the geographical point.

A content item may also be associated with an entire premises comprising one or more geofences or geographical points.

Referring now to FIG. 2, an illustrative “User Content” page of the user interface is shown. Illustrative user interface 200 is shown displaying a wireless handset having a touchscreen-type interface 202; however, it will be appreciated that the user interface may be displayed on any handheld wireless device having a display and a user input means (such as keypad, touchscreen interface, or stylus). Top menu bar 204 comprises top menu items “User Content” 206, “Info” 208, “All” 210, and “Map” 212. In the illustrative user interface, the top menu items are selectable items such as virtual buttons that are activated when the user touches the button on a touchscreen or selects the button with a pointing device. In FIG. 2, user content button 206 is highlighted, indicating that user content is the selected item from the top menu. When the user content menu item is selected, the user interface displays the user content page. The user content page comprises one or more user-created content items. Illustrative user-created content items 214-224 are displayed on the illustrative user content page.

The user-created content item comprises user input text, such as the text shown at 226. The user-created content item may also comprise a timestamp 228. Timestamp 228 comprises information about when the user-created content item was posted. The timestamp may be displayed as a time, date, or combination of time and date. The timestamp may further comprise the username of the user that posted the user-created content item.

In some embodiments, the user-created content items are displayed in the user interface as clickable buttons. When the user-created content item button 230 is activated, the display may show additional content associated with the user-created content item. The user-created content item may comprise additional content such as video, audio, images, and external website links. In some embodiments, an icon is shown proximate to the user-created content item to indicate a type of additional content associated with the user-created content item. For example, icon 232 is a video icon indicating that the user may access video by clicking user-content item 216. When the additional content is graphical content such as an image or video, a thumbnail of the image or video may be shown. The additional content of content item 224 is an image, as indicated by thumbnail 234.

A feedback input may be displayed proximate to or in conjunction with each user-created content item. The feedback input allows a user to react to the content items displayed. The feedback input may be displayed, for example, as “thumbs up” and “thumbs down” symbols displayed on a user-created content item button, as shown at 234. The thumbs up and thumbs down input prompts are operable separately from the content item button. When a user selects a feedback input prompt, the wireless handset transmits a feedback message to the remote server indicating the feedback response, e.g., whether the feedback was positive (“thumbs up”) or negative (“thumbs down”). The feedback message may also comprise information about the user, such as a username or user identification. Alternative feedback input means, such as a system that allows a user to rate a content item on a scale, such as a scale of one to ten or a scale of one to five, may be used.

The feedback input is stored on the remote server. Typically, the feedback input is used to modify a relevance weight value stored in association with the content item. The feedback input may be used to rank content to be displayed in the user interface. The content items transmitted from the remote server to the wireless handset may be filtered by relevance weight value such that a predetermined number of highest ranked content items are returned or such that only those content items exceeding a predetermined threshold are returned. In some embodiments, the content items transmitted from the remote server to the wireless handset are filtered by relevance weight value and also by association with the geofence in which the wireless handset is located.

User interface controls 232-236 may be displayed on one or more pages of the user interface. When back control 238 is selected, the page displayed prior to the current page is displayed. When home control 242 is selected, the main page of the user interface is displayed. For example, if the all content page (selected with button 210 and shown in FIG. 5) is the main page of the user interface, the all content page will be shown when the home control is selected. When post control 240 is selected, the user content input page is shown.

Referring now to FIG. 3, an illustrative user content input page 300 of the user interface is shown. User content input page comprises input window 302. The user may enter text in the input window using an alphanumeric input, such as a keyboard, keypad, or the touchscreen alphanumeric interface shown at 304. The user content input page may further comprise an attachment prompt such as the attach button shown at 306. When the user activates the attach button, the user is prompted to enter the additional content, for example, by selecting a file or entering a URL. The file may be, for example, an image, video, audio, or other media supported by the user interface application. After the additional content is selected, the URL or name of the content file may be displayed, for example, in an additional content box as shown at 308.

In some embodiments, one or more additional content items may be attached to a content item. The additional content box may display a list of items when more than one additional content items are attached to a content item.

The user-created content item comprises any text entered in the input window and any attached additional content. An input module of the wireless handset receives the user-created content item and transmits the user-created content item to the remote server. The user-created content item may be automatically stored in association with the geofence in which the handset is located. Alternatively, the user may designate one or more destinations with which the user content item is to be associated. At 310, the user is presented with the option of posting the user-created content item to 1) the geofence or “Local Area” in which the handset is located, identified as “Lobby,” 2) the entire premises, identified as “The Casino” or 3) a social network, identified as “Facester.” The premises may comprise one or more geofences. In some embodiments, the user is presented with the option to designate one or more social networks to which the user-created content item is to be posted. The user may select posting destinations by selecting the checkbox 312 located adjacent to the desired posting destination. When the user has finished entering content and designating posting destinations, the user may post the content by activating post button 314.

Referring now to FIG. 4, an illustrative “Info” page 400 is shown. The info page displays premises content items that provide information about the premises, such as information about events, services, and promotions available on the premises. Unlike user content items, the content items on the info page are typically created by a content administrator affiliated with the premises. In FIG. 4, info button 402 is highlighted, indicating that info is the selected item from the top menu. When the info menu item is selected, the user interface displays the info page. The info page comprises one or more premises content items. Illustrative premises content items 404-412 are displayed on the illustrative user content page. Premises content items may comprise timestamps and feedback input prompts.

Illustrative premises content item 404 indicates a “Cash Out” service offered by the premises. If a user has been gambling and wishes to cash out, the user may select the content item 404. When content item 404 is selected, the application sends a message to the remote server, the message comprising an identifier for the content item and a location message indicating the location of the wireless handset. The remote server interprets the identifier for the content item and alerts the premises of the cash out request so that the user may be provided with the cash out service.

Premises content items may comprise additional content such as video, audio, images, external website links, maps, menus, and content to be shown on a display. In some embodiments, an icon is shown proximate to the premises content item to indicate a type of additional content associated with the premises content item. For example, icon 414 is a parent link icon indicating that content item 406 is a parent content item having a link to child content item. Multiple child content items may be linked to a parent content item to create a menu. When the user selects premises content item 406, the user is presented with a user interface page comprising a list of drink options. Each drink option may be a premises content item that is a child content item of the Order Drink parent content item. Icon 416 is a display icon indicating that the additional content associated with content item 410 will be shown on a display proximate to the wireless handset when the content item is selected. Exemplary methods for showing content on a display proximate to a wireless handset are described in application 61/427,755 and 61/427,753 incorporated herein by reference. When a user selects content item 410, the wireless handset sends a message to the remote server, the message comprising an identifier for the content item and a location message indicating the location of the wireless handset. The remote server interprets the identifier for the content item and sends the content associated with the content item to a display proximate to the wireless handset. Typically, the display is located in the same geofence within which the wireless handset is located.

Because content items 404 and 406 indicate services offered by the premises that are always to be shown at the top of the menu, feedback inputs are not displayed in conjunction with these content items.

In FIG. 4, post control 418 is shown grayed out to indicate that it cannot be selected by the user. Typically, the user is not enabled to post user content when the user interface is displaying the info page because the info page displays premises content items but not user-created content items.

Referring to FIG. 5, an illustrative “All” page 500 is shown. The all page displays premises content items and user-created content items. The content items shown are typically the highest ranked content items as determined from the feedback inputs. Accordingly, the all page allows the user to view the most highly ranked content items from both the user content page and the info page. In FIG. 5, all button 502 is highlighted, indicating that all is the selected item from the top menu. When the all menu item is selected, the user interface displays the all page.

Referring now to FIG. 6, an illustrative map page 600 is shown. The map page displays the user location 602 on a premises map 604. In FIG. 6, map button 606 is highlighted, indicating that map is the selected item from the top menu. When the map menu item is selected, the user interface displays the map page.

In some embodiments, the map shows radius 606 that indicates a radius around the estimated position of the wireless handset indicating the potential actual position of the wireless handset. The radius may be based on a calculated margin of error for the calculated position of the wireless handset. The map page may also comprise map title 608.

In some embodiments, the interval at which a location message is sent from the wireless handset to the remote server when the map page is shown is different from the interval at which the location message is sent when the other pages of the user interface are shown. Typically, a faster interval is required for updating the location on the map than is required for updating content items.

Referring now to FIG. 7, an illustrative user registration page 700 is shown. In some embodiments, the user is prompted to register. The user may be prompted to register prior to viewing the user interface for the first time, when attempting to post a comment for the first time, or at another time. The user is shown the user registration page, where the user is prompted to enter a display name in display name field 706. The user may be prompted to enter additional information such as gender in gender field 702, age group in age group field 704, zip code in zip code field 708 or other information including contact or demographic information and information about the user's interests. One or more fields may be required for the user registration submission to be accepted. If the user wishes to erase entered information, the user selects clear button 710 will clear all entered information. When all of the required information is entered, the user selects submit button 712 to submit the information.

In some embodiments, the content items transmitted from the remote server to the wireless handset are filtered according to one or more fields of the user profile. For example, if the user entered “Female” in the gender field of the user profile, the remote server may filter the content items to select only those content items associated with the gender female. The remote server then transmits the selected content items to the wireless handset. The content items transmitted from the remote server to the wireless handset may be further filtered by relevance weight value such that a predetermined number of highest ranked content items are returned or such that only those content items exceeding a predetermined threshold are returned.

In an alternative embodiment, the content items transmitted from the remote server to the wireless handset are filtered according to both geofence and one or more fields of the user profile. For example, the remote server may filter the content items to select only those content items associated with the gender female and also associated with the geofence in which the wireless handset is located. Relevance weight filtering may also be applied.

FIGS. 8-10 describe content administrator interfaces used in the process of creating geofences and content associations. The interfaces may run on remote server 106 or on another computing device configured to communicate with the remote server.

Referring to FIG. 8, an illustrative geographic information system (GIS) interface 800 is shown. A content administrator for a premises may indicate the location of a premises map relative to a street map using the GIS interface. The content administrator may use magnification bar 804 to adjust the magnification of street map 802 to the appropriate scale for placement of the premises map. Magnification bar 804 comprises increase magnification indicator 806, decrease magnification indicator 808, and sliding magnification control 810. The content administrator may slide the sliding magnification control 810 in the direction of the increase magnification indicator 806 to increase the level of magnification of the map and may slide the sliding magnification control 810 in the direction of the decrease magnification indicator 808 to reduce the level of magnification of the map. To change the position of the street map 802 within map window 812, navigation control 814 may be used. Navigation control 814 comprises an up arrow, a down arrow, a left arrow and a right arrow. To move the street map in the desired direction, the arrow pointing in the desired direction is mouse clicked. Navigation may additionally or alternatively be accomplished by mouse clicking on street map 802, holding down the mouse button, and moving the mouse to slide the map in the desired direction. It will be recognized that other methods for adjusting map magnification and map position within the map window may be used.

When the appropriate level of magnification has been reached, the content administrator may insert a merchant premises map image 816 over the street map and position the premises map relative to the street map. The content administrator may be prompted to enter a name for the premises map in a text box such as map name text box 818. The content administrator selects a map image file to insert over the street map. For example, the content administrator may click a browse button 820 to open a dialog box allowing the content administrator to choose a map image file from a file directory. When an image file has been selected, the name of the image file may appear in a text box as shown at 822. The content administrator may then upload the selected map, for example, by hitting an upload map button 824. After the map is uploaded, it appears within map window 812. The premises map image 816 may be resized and rotated with mouse controls or other interface controls. The content administrator may place the premises map image 816 in the appropriate position relative to street map 802. For example, the content administrator may place the premises map image by mouse clicking on the premises map image, holding down the mouse button, and dragging the premises map image to the desired position. It will be recognized that other methods for selecting a map image and positioning it at a desired location on a street map may be used. The position of premises map 816 relative to street map 802 is stored, for example, on remote server 106. The level of magnification and position of street map 802 within map window 812 may also be stored. The image file or a string representing a path to the image file may also be stored. Additionally, the map name entered in text box 818 may be stored.

Referring now to FIG. 9, an illustrative geofence creation interface 900 is shown. A geofence is a virtual boundary indication inserted by a user on a premises map using a graphical user interface. The content administrator provides a map 902, such as a premises floor plan, on which the geofences will be defined. The map may be provided by uploading an image file to the GIS interface as indicated in FIG. 8. The content administrator uses a shape drawing tool to define a geofence. The shape drawing tool may allow the content administrator to create rectangles, polygons, or other shapes overlayed on the premises map. After a geofence shape has been created, the content administrator may be prompted by the geofence application to enter an identifier for the geofence.

The geofence interface may comprise geofence selection drop down menu 914 and content item selection drop down menu 916. To create an association between a content item and a geofence, the desired geofence and the desired content item are selected from the geofence selection drop down menu and the content item selection drop down menu, respectively. In FIG. 9, geofences 904, 906, 908 and 910 have been defined, corresponding to the Shoe Store, Restaurant, Retailer—Women's Clothing and Retailer—Men's Clothing, respectively. The content items “10% off all boots” and “Running Shoe Guide” have been selected from content item menu 916. In this manner, an association has been created between these content items and the Shoe Store geofence, indicated at 904.

Using relevance weighting box 918, the content administrator may assign an initial relevance weight value to the geofence-content association created in tables 914-916. When the content administrator has finished creating a content association with the interface, the content administrator selects create association button 920 to store the association in a database.

Referring to FIG. 10, an illustrative user profile content association interface 1000 is shown. The user profile content association interface allows the content administrator to restrict the delivery of content items from the remote server to the wireless handset based on information such as user profile data and time of day. For example, in FIG. 9, the content administrator associated the content item “Running Shoe Guide” with the Shoe Store geofence. The content administrator may wish to display the Running Shoe Guide to only those users between the ages of 21-35. The content administrator may use the tools of the user profile content association interface to indicate that the “Running Shoe Guide” content item is only to be displayed on the wireless handset Shoe Store if the wireless handset is within the Shoe Store geofence and the user profile of the wireless handset is between the ages of 21-35 as indicated on the user registration page of the user interface.

The content administrator selects a content item from a predefined list of content menu items as shown in the drop down menu 1002. In the illustrative example shown in FIG. 10, the content administrator has chosen the content item “Women's Clothing Sales.”

The content administrator may subsequently choose a user attribute to associate with the content item using user attribute type drop down menu 1004 and user attribute value drop down menu 1006. At menu 1004, the content administrator has chosen user attribute type “Gender.” The content administration application subsequently populates user attribute value drop down menu 1006 with the attribute values associated with the user attribute type specified in drop down menu 1004.

If the user attribute type is a range, such as an age range, the attribute value menu may be presented in a format to allow entry of the values bounding the range. For example, the user attribute menu may be presented as a pair of text entry boxes that allow the content administrator to enter a minimum age and a maximum age.

Menu 1006 has been populated with the user attribute values “Female” and “Male,” which are the user attribute values associated with user attribute type “Gender.” In menu 1006, the content administrator has selected the attribute value “Female” to associate with the selected content item “Women's Clothing Sales.” As a result, the content item “Women's Clothing Sales” will only be displayed to those users whose user profiles indicate that the user is a female. When a female user is within a content bubble defining the active range for a display with which the content item “Women's Clothing Sales” has been associated, the display shows the content item “Women's Clothing Sales.”

The content administrator may wish to distribute a content item to all users. This may be accomplished by selecting “No User Attribute Filter” from the user attribute type menu.

The content administrator may also specify a time to associate with the content item, thereby creating a content item time association. Menu 1008 allows the content administrator to indicate that the content item is to be displayed only during a particular period of time. For example, an advertisement pertaining to coffee may be shown only during the time range 8 AM-Noon. The “No Time Filter” option has been selected from menu 1008. As a result, the content item “Women's Clothing Sales” will be shown to female users at all times.

The time ranges shown in menu 1008 are merely illustrative and it will be recognized that other time ranges could be implemented. In some embodiments, the content administrator may specify alternative measures of time, such as a range of dates or specified days of the week. The time menu may allow a content administrator to designate times or dates bounding a range. For example, the time menu may be presented in a format, such as a pair of text entry boxes, that allow the content administrator to enter a starting time and an ending time.

In some embodiments, the content administrator may associate content items with other or additional attributes. An example is merchant specific attributes, which are attributes associated with a user that were not specified by the user. For example, a merchant specific attribute may comprise information from the user's transactional history with the merchant.

The content administrator may assign an initial relevance weight value to the content-attribute association created in tables 1002-1008. The initial relevance value may be a numerical value on a scale, such as a number falling in the range of 1-100, with 1 indicating minimum relevance and 100 indicating maximum relevance. As shown in 1010, the content administrator has chosen an initial relevance weighting value of 90. As an example, the content item “Women's Clothing Sales” may be considered to be highly relevant to females, but less relevant to males. If a content administrator intends for both females and males to be able to view the content item, but wishes to assign a lower priority to displaying the content item if the viewer is a male, the content administrator may assign a high relevance value to the association between the content item and the user attribute value “Male” and a low relevance value to the association between the content item and the user attribute value “Female.” User feedback received from the user interface may be used to modify the relevance weighting value.

When the content administrator has finished creating a content association with the user profile content association interface, the content administrator selects create association button 1012 to store the association in a database.

Referring now to FIG. 11, a method for delivering location-specific content to a wireless handset. The method begins at block 1102, in which wireless handset 102 transmits a location message to remote server 106. The method continues to block 1106, in which the remote server determines the wireless handset location relative to the geofences defined as shown in FIG. 9. The method proceeds to decision diamond 1108, at which it is determined whether the wireless handset is located within a geogence. If the wireless handset is not within a geofence, the method proceeds to optional block 1110. At optional block 1110, default content is provided to the wireless handset. The default content may be a message indicating that the handset is beyond the range of any geofences on the premises. Alternatively, the default content may comprise content items such as content filtered by time, one or more user profile fields, relevance weight value, or a combination of these (but not filtered by location). If optional block 1110 is omitted, the method proceeds to block 1102.

If the wireless handset is determined to be within a geofence, the content items of content module 114 are filtered to select only those content items associated with the geofence, as indicated at block 1112. Content may be filtered according to one or more of location (association between a content item and a geofence), time, one or more user profile fields, and relevance weight value. Additional filters may be used. The method proceeds to block 1114, at which the filtered content resulting from block 1112 is displayed on the wireless handset. At optional block 1116, the user provides feedback on the content shown on the display. For example, the user may be presented with the opportunity to give an indication of approval or disapproval, such as “thumbs up” and “thumbs down” icons which the user may select. The user feedback may be used to adjust initial relevance value 1010 assigned to a content item association as shown in FIG. 10. If optional block 1116 is omitted, the method proceeds to block 1102.

It is to be understood that the detailed description of illustrative embodiments are provided for illustrative purposes. The scope of the claims is not limited to these specific embodiments or examples. Therefore, various process limitations, elements, details, and uses can differ from those just described, or be expanded on or implemented using technologies not yet commercially viable, and yet still be within the inventive concepts of the present disclosure. The scope of the invention is determined by the following claims and their legal equivalents. 

What is claimed is:
 1. A location aware user interface on a wireless device, the wireless device comprising: a location module that transmits a location message to a remote positioning module, the remote positioning module determining whether the wireless device is within a geofence; a display module that displays at least one content item associated with the geofence, the at least one content item received from a remote content module; an input module that receives a user-created content item and transmits the user-created content item to the remote content module, the remote content module associating the user-created content item with the geofence in which the wireless device is located, wherein the remote content module transmits the user-created content item to a second wireless device when the second wireless device is within the geofence; and wherein the user-created content item is transmitted to the second wireless device independent of the wireless device being proximate to the second wireless device.
 2. The user interface of claim 1, wherein the display module displays at least one content item associated with a user profile field.
 3. The user interface of claim 1, wherein the display module displays at least one content item associated with a time range.
 4. The user interface of claim 1, wherein the display module displays the position of the wireless device on a map.
 5. The user interface of claim 1, wherein the input module receives a designation of additional destinations for the user-created content item to be posted.
 6. The user interface of claim 5, wherein the additional destinations comprise a premises.
 7. The user interface of claim 5, wherein the additional destinations comprise a social network.
 8. The user interface of claim 1, wherein the input module receives a rating of the displayed at least one content item, and transmits the rating to the remote content module.
 9. A location aware content delivery system, comprising: a positioning module that receives a location message from a first wireless device and determines if the first wireless device is within a geofence; a content module that transmits at least one content item associated with the geofence to the first wireless device; the content module receiving a user-created content item from the first wireless device; the content module storing the user-created content item in association with the geofence in which the first wireless device is located, wherein the content module transmits the user-created content item to a second wireless device when the second wireless device is within the geofence; and wherein the content module transmits the user-created content item to the second wireless device independent of the first wireless device being proximate to the second wireless device.
 10. The system of claim 9, wherein the content module filters a plurality of content items according to one or more fields of a user profile to select the at least one content item transmitted to the first wireless device.
 11. The system of claim 9, wherein the content module filters a plurality of content items according to a time range to select the at least one content item transmitted to the first wireless device.
 12. The system of claim 9, wherein the content module filters a plurality of content items according to a relevance weight value associated with each content item to select the at least one content item transmitted to the first wireless device.
 13. The system of claim 9, wherein the content module receives a designation of additional destinations for the user-created content item to be posted.
 14. The system of claim 13, wherein the additional destinations comprise a premises.
 15. The system of claim 13, wherein the additional destinations comprise a social network.
 16. The system of claim 9, wherein the content module receives from the second wireless device a rating for the user-created content generated by the first wireless device, wherein the content module receives the rating after the user-created content item is transmitted to the second wireless device.
 17. A method for location aware content delivery, comprising: receiving a location signal with a positioning module from a first wireless device via a network; determining with the positioning module if the first wireless device is within a geofence; filtering with a content module a plurality of content items to select content items associated with the geofence where the first wireless device is located; transmitting at least one content item associated with the geofence from the content module to the first wireless device; receiving a user-created content item on the content module from the first wireless device; storing the user-created content item in association with the geofence on the content module; transmitting the user-created content item to a second wireless device when the second wireless device is within the geofence; and transmitting the user-created content item independent of the second wireless device being proximate to the first wireless device.
 18. The method of claim 17, further comprising: filtering with the content module content items to select content items associated with a user profile field, and transmitting at least one content item associated with the user profile field from the content module to the first wireless device.
 19. The method of claim 17, further comprising: filtering with the content module content items to select content items associated with a time range, and transmitting at least one content item associated with the time range from the content module to the first wireless device.
 20. The method of claim 17, further comprising filtering content items according to a relevance weight value associated with each content item.
 21. The method of claim 17, further comprising receiving with the content module from the first wireless device a designation of additional destinations for the user-created content item to be posted.
 22. The method of claim 17, further comprising: receiving with the content module from the first wireless device a rating of the displayed at least one content item. 